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Title: Focus Group Research Handbook by Holly Edmunds ISBN: 0-658-00248-1 Publisher: NTC/Contemporary Publishing Company Pub. Date: 01 February, 2000 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 4
Summary: Great as a refresher or for a first time moderator
Comment: I purchased this book to refresh my skills when organizing a series of focus groups with very diverse demographics. Edmunds allowed me to brush up on key techniques, but also painted a great visual for the those on my team that were focus group virgins.
Rating: 4
Summary: Not bad, BUT I HOPE MORE!
Comment: NOT BAD,BUT I HOPE THEY COULD TELL ME MORE SOMETHING NEW!
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Title: Beyond Listening: Learning the Secret Language of Focus Groups by Bonnie Goebert, Herma Rosenthal ISBN: 0471395625 Publisher: Wiley Pub. Date: 21 November, 2001 List Price(USD): $29.95 |
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Title: Focus Groups As Qualitative Research by David L. Morgan ISBN: 0761903437 Publisher: Sage Publications Pub. Date: 01 February, 1997 List Price(USD): $17.95 |
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Title: Focus Groups: A Practical Guide for Applied Research by Richard A. Krueger, Mary Anne Casey ISBN: 0761920714 Publisher: Sage Publications Pub. Date: 01 April, 2000 List Price(USD): $43.95 |
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Title: Analyzing & Reporting Focus Group Results by Richard A. Krueger ISBN: 0761908161 Publisher: Sage Publications Pub. Date: 01 September, 1997 List Price(USD): $36.95 |
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Title: Developing Questions for Focus Groups by Richard A. Krueger ISBN: 0761908196 Publisher: Sage Publications Pub. Date: 01 September, 1997 List Price(USD): $36.95 |
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