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Title: The Magazine From Cover to Cover : Inside a Dynamic Industry by Sammye Johnson, Patricia Prijatel ISBN: 0-658-00229-5 Publisher: McGraw-Hill Pub. Date: 01 August, 1999 Format: Paperback Volumes: 1 List Price(USD): $21.95

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Average Customer Rating: 4.43 (7 reviews)

Rating: 5
Summary: Worth its reasonable cost
Comment: Although not the best reference for a Published by Kinko's magazine, this is a wonderful resource for someone who's serious about getting into the business or is already there. It's the book you'll pull off the shelf once a year to read - and refresh your magazine's focus. A comprehensive and thoughtful ground-up look at the business. Writers wishing to break into magazine work would do well to read this first.

Rating: 1
Summary: bad book
Comment: this book is so bad that i couldn't understand it for a second!!

Rating: 5
Summary: A great book.
Comment: I pretty much thought I had read all the best books concerning starting a new magazine or getting work within the industry. Then, I found The Magazine From Cover To Cover.

This book will grab you in such a manner as does your favorite magazine.

Interested in magazine historical trends? Read chapters 3 and 4.

Why are magazines important? Or, better yet, how can attitudes be changed by magazines? Re-read chapters 3 and 4, then go on to read chapters 11 and 12 BEFORE you screw up!

This book probably does a better job than most others in showing why magazines have been important; how they can lead a revolution in society; what layout design and what editorial tone should be taken to appeal to your audience; and, especially, why doing that which gains notoriety may not be wise ethically, morally or financially.

This is a terrific book with the look and feel and dynamic spirit of a magazine.

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