AnyBook4Less.com
Find the Best Price on the Web
Order from a Major Online Bookstore
Developed by Fintix
Home  |  Store List  |  FAQ  |  Contact Us  |  
 
Ultimate Book Price Comparison Engine
Save Your Time And Money

The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O

Please fill out form in order to compare prices
Title: The Co-Marketing Solution: Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling, Accurate Roi Analyses O
by Shawn Clark
ISBN: 0-658-00006-3
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: 01 April, 2000
Format: Hardcover
Volumes: 1
List Price(USD): $39.95
Your Country
Currency
Delivery
Include Used Books
Are you a club member of: Barnes and Noble
Books A Million Chapters.Indigo.ca

Average Customer Rating: 3.75 (4 reviews)

Customer Reviews

Rating: 4
Summary: Brand marketing is Changing
Comment: I did enjoy this book. I have a good background in trade marketing and felt the author did a good job in showing the whole picture as well as having a vast knowledge of how sales works and the retail environment works. The eight step model used was practical and this book could be an eye opener to young marketers that are too consumer focused and lack and understanding of sales and the world of trade marketing

Rating: 2
Summary: Read at your own risk
Comment: I just received this book today. I noticed there a few pages dedicated to Intel and the "Intel Inside" marketing program. As a former employee of Intel (1991-2000), I worked in the corporate marketing organization and had first hand knowledge of the company's business history and the evolution of its marketing programs. Naturally, I first flipped to those pages related to Intel.

Some of the information was grossly inaccurate. It left me wondering whether the author made it up to make a more compelling case, or was misinformed. The inaccuracies are both large and small. For example, he says Intel's486 chip had a major flaw, which among other issues, was a jolt to the company's image. And he says the comany resolved it (in part) by bringing out the Pentium processor. Anyone who read newspapers or watched the news during 1994 would know what really happened is something completely different.

Therefore, I will read the book's case study examples and details with a more discriminating eye.

That said, I believe the "spirit" of what is being conveyed holds true. Conceived and implemented by VP Dennis Carter, Intel's ingredient branding program (in addition to other mktg efforts), has undeniably made Intel one of the most valuable brands in the world and lead to enormous company profitability.

Rating: 5
Summary: Best book on trade marketing I've ever read
Comment: I thought from the title that it would be another book on Trade Marketing. But I'm glad that I was wrong.

It is the most lucidly written book on how to build your business and brand via trade partners (whether they be key accounts, 2nd tier distribution, etc) - that I've ever read. It shows a clarity of thinking that can only come from years of experience and an inquisitive mind.

This is a book written by a marketing practitioner one who has been in the trenches.

Similar Books:

Title: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
by Don E. Schultz, William A. Robinson, Lisa A. Petrison
ISBN: 0844233552
Publisher: McGraw-Hill Trade
Pub. Date: 11 February, 1998
List Price(USD): $19.95
Title: Best Sales Promotions
by William A. Robinson
ISBN: 0844231223
Publisher: McGraw-Hill/Contemporary Books
Pub. Date: January, 1987
List Price(USD): $34.95
Title: Sales Promotion
by Scott A. Neslin
ISBN: 0965711412
Publisher: Marketing Science Institute
Pub. Date: 01 May, 2002
List Price(USD): $25.00
Title: Co-Branding: The Science of Alliance
by Tom Blackett, Interbrand, Bob Boad, Robert W. Boad
ISBN: 031222897X
Publisher: Palgrave Macmillan
Pub. Date: January, 2000
List Price(USD): $59.95
Title: Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
by Julian Cummins, Roddy Mullin
ISBN: 0749438649
Publisher: Kogan Page Ltd
Pub. Date: July, 2003
List Price(USD): $37.50

Thank you for visiting www.AnyBook4Less.com and enjoy your savings!

Copyright� 2001-2021 Send your comments

Powered by Apache