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Title: Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes by Jay Conrad Levinson, Jay Conrad Levinson ISBN: 0-618-10468-2 Publisher: Mariner Books Pub. Date: 26 October, 2001 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.6 (5 reviews)
Rating: 3
Summary: like so not worth it
Comment: Okay so my friend gave me this book because she knew I wall like into starting my own web business but I like didn't know where to start and then I knew that I needed help but this book kinda sucked because it wasn't really relevant. So this other friend gave me this book Guerrilla PR Wired. Now, this was the book. It had everything I needed and it was so totally cool that I couldn't really figure out why no one else had read it yet. Like everyone is so missing out if they don't use this book because it has everything you need including how to do everything you want and not go broke.
Rating: 5
Summary: Disruption, Attention, The Tipping Point and the Meme
Comment: I read this book and wrote this review from the creative POV.
If you happen to have read Jean-Marie Dru's Disruption, Ken Sacharin's Attention! and Malcolm Gladwell's The Tipping Point, you should read this one too.
Jay is right. Many of the creative people working in advertising agencies are still living in dreams. They should wake up.
Although it says it's a marketing book, I think it's a perfect one and a must read for all advertising people, especially the so called creative.
All along we know how to find the USP, how to fix the positioning and how to differentiate, but most of the time we failed to manage what to communicate or what to achieve.
What worst is that, don't know why, we have the mentality of doing ads equal to having fun. We just are not business-minded or serious enough in this tough yet fastest changing business world!
Simply put, meme is great idea. It has the power to use the easiest understanding way to convey the most complicated message and leave a long lasting impact to change the consumer mind to love and buy your product or service. May it be a symbol, a slogan, a jingle or an action, it can be and have to be used through different disciplines. The ultimate benefit of meme is creating profits.
By reading this book we can learn what is meme, how to create it and conquer it.
To a certain extend, this book is indeed a meme in today marketing industry.
Rating: 5
Summary: Become a real "meme" machine!
Comment: Marketing guru Levinson declares all-out guerilla warfare on cheesy, ineffective, downright bad advertising and marketing with this book on a marketing approach that could transform the marketplace.
While the "memes" concept has been around for some time, Levinson is one of the first to apply and evaluate the concept in the marketing arena. And, as the Godfather of guerilla marketing -- with it's emphasis on low- and no-cost techniques -- Levinson gives readers a well-thought, and reasonably documented analysis of how a single powerful meme can propel a business or product to the public eye, generating business (and more importantly, REVENUE) almost without effort.
He also provides many examples of memes that work, tells why they work, and then shows readers how they can get started creating their own memes.
An engaging, easily read book, GUERILLA CREATIVITY is one of Levinson's best yet with little fluff [a fun, but overlong comparison of marketing & seduction] and a ton of useful information [especially on generating and developing ideas]. This is a must-have book for anyone involved in marketing or business development.
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