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Love Is the Killer App: How to Win Business and Influence Friends

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Title: Love Is the Killer App: How to Win Business and Influence Friends
by Tim Sanders
ISBN: 0-609-60922-X
Publisher: Crown Business
Pub. Date: 05 February, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $21.00
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Average Customer Rating: 4.07 (69 reviews)

Customer Reviews

Rating: 4
Summary: What's a Killer App?
Comment: In "Love is the Killer App" Tim Sanders, high tech new economist, marketer, and author, evangelizes his big thought (term from the book for a one sentence summary; see also "elevator speech") that nice guys and gals can finish first if they effectively and enthusiastically use their intangibles: Knowledge, Network, and Compassion. His key points include: studying books vs. just reading them, and making notes so that a book's insights are readily available later (Notes on the front inside cover; Quotes on the back). Sanders' also explains that every person we meet is a potential node in our network, and successful folks seek beneficial connections for the people within their network just for the sake of helping as opposed to personal gain. Sanders also explains that compassion can and should be extended to business relationships. Encouraging others, listening and demonstrating you care for those you come in contact with is an end in itself, and you will soon find the encouragement and caring coming back to you.

I rated this book 4 instead of 5 stars because being super-nice in a business context taken to an extreme can get you creamed. What could possibly be nicer than giving your goods and services away? Sound ridiculous? It does, but just check out the feedback from your customer contact folks when you announce a necessary price increase. Sander's addresses the doormat syndrome by saying that Lovecats (the title Sander's confers on those who maximize their intangibles) are not Dumbcats. He encourages us to be nice and smart, but I found his explanation in this area vague. Where does nice stop and smart start? I suppose somewhere near the dividing line between cost and profit. I wish the author had given us a little more here.

Also, Sanders stresses touch in expressing our compassion. While among techie's, like Sanders, there seems to enough room to hug your customers and coworkers, there remains a few pockets of the old school here and there (I'm a Commercial Banker and we still wear ties most days) where I remain doubtful that physical affection is right tool for the job.

This book caries a positive message and got me thinking and doing. In fact, I decided to write this review based on Sanders' recommendation in the knowledge section of the book. I am now writing notes in books I read, rethinking my network and it's possibilities, and I feel encouraged in my belief that respect for others and good business are not mutually exclusive.

I left this book with the notion that Sanders' is an excellent marketer, and that his excellence in this area may slightly exceed his ability to generate content. But I intend to test his ideas anyway, and I already have. Just the other day, and even before I got to the "evangelize new ideas you gain from books" section, I was at lunch with 4 coworkers, one of whom was quite senior. This fella was describing his desire to see more mutual concern and respect (Sanders' Bizlove) in our extended work group. The ideas sounded so familiar that I assumed he had read Sanders' book or one similar, and I just had to blurt out "Love is the Killer App". My ill-timed insertion stopped the, till then lively, lunch conversation cold, and I found 3 strange looks staring back at me. None of the 3 had ever heard the slang term "Killer App" much less about the book. Needless to say this book has an audience but it is not all encompassing, and applying Sanders' insights requires that you know your audience.

GG

Rating: 5
Summary: And inspiring book on the importance of READING
Comment: Tim Sanders is something of an evangelist for the power of reading and networking to advance your career. He writes a great deal in this book about how to connect with people -- and more often than not, the secret of connection is to read a lot of books and share the things you learned in those books, with people who could benefit from your knowledge.

Sanders conveys his message in a very cheerful, optimistic, inspiring way. You'll read his book and go back to work all pumped up, ready to really make a difference, make some new friends, and make your mark in the business world.

For a slightly more hard-edged view of the working world, please see my book "The Rules of Ruthlessness," which also offers an empowering view of success in your career. The book is available here on Amazon.com -- you can find more information about it at ruthlessness.com.

Rating: 5
Summary: Online networking is hot read thsi to get it right!
Comment: Killer App - A new application, system, program or device that completely destroys an old paradigm or way of doing things.

Love - Using your human qualities with compassion to assist others to thrive in their business.

Tim Sandler - Chief Solutions Officer at Yahoo!

Tim has written what amounts to a bible of person to person networking and for a member of openBC, this book is what openBC is all about assisting you to do, it is the very reason you are here!!!

The Book is breathtakingly original and provides real practical advice from someone who obviously succeeds at life using the tools he describes.

Some thoughts paraphrased from the book;

Ask yourself whenever you are about to enter into something - Is the value with you inside a situation is greater than the value without you there?

Further thoughts on being a Love Cat rather than a Mad Dog - The love business is the act of intelligently and sensibly sharing your intangibles with you bizpartners.

Compassion is the personal quality that machines can never possess - the human ability to reach out with warmth, whether through eye contact, physical touch or words.

If you just take on these insights from the first pages you will be ahead in you professional life and I recommend the whole book as it is also a complete justification for the power of knowing people. It is also a how too manual for getting the most from openBC.

Do not be scared by the quirky title just read it and prosper! This is the book you hope and pray your competition is not reading first.

This and all the other business books I recommend are available on the Open Business club.

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