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Title: As the Future Catches You: How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth by Juan Enriquez ISBN: 0-609-60903-3 Publisher: Crown Publishing Group Pub. Date: 16 October, 2001 Format: Hardcover Volumes: 1 List Price(USD): $23.95 |
Average Customer Rating: 4.61 (23 reviews)
Rating: 5
Summary: Introductory to Economics
Comment: As the Future Catches You, by Juan Enriquez, is a great book that explains the future, past, and present state of the economy. The book is written in many different types of font, which makes it interesting when the reader becomes tired of facts. It includes many statistics that amaze the reader by how large a gap there is between the wealthier countries and the poorer countries. The book is hard to understand at times because of the business language and confusing information. I would recommend this book to anyone who is interested in business and is willing to take the time not only to read it, but also understand the content. Also the reader might want to be of a certain age before they try to read it so they can have a better understanding of it. The book focuses on four main countries, USA, Mexico, China, and Japan. The writing style was clear and had a new approach that made it enjoyable. The information presented made it impossible to stop reading because you wanted to learn what happened next to the country. Each country took form and was a type of character that the reader sees through the tough times and through the good times. This book helped me understand how fast the economy is changing and how much more business is coming to depend on knowledge and not manpower or natural resources.
Rating: 1
Summary: light content and misleading title
Comment: One would expect, given the subtitle "How Genomics & Other Forces Are Changing Your Life, Work, Health & Wealth", that this book has many revelations about Genomics. But in reality the topic covers only a few pages (after compressing the meaningless and odd typesetting to normal page format).
This is clearly an example of a book being dressed up for a market after it was written, rather than a book written for a market. The majority of the book makes a case for the importance of technology in general (as opposed to life sciences or genomics in particular). Its a well presented argument, but not what I expected to read given the title.
If you're considering buying this book, I suggest you browse it first.
Rating: 5
Summary: Your best review of the impact of globalization
Comment: ... Juan Enriquez' book - better than anything you'll ever read - frames the entire globalization debate in a clear, pragmatic, level-headed way. He blitzes through a complete review of inter-country economics - from agri-society to the Industrial Revolution to the Information Age, now giving way to the force of Genomics.
Enriquez has a way of making startling points in a pithy, almost prose-like fashion. [In fact, don't be put off by the Tom Peters-like spacing and font shifts. Here, it works. He brings heady and potentially esoteric subjects down to size in an inviting 'read me' fashion.]
Here's an example (and one of Enriquez' main points):
"Science and technology allow people to multiply their productivity much faster than those who do not have the same knowledge or instruments. ....
The text is spread out just like that in short, punchy, well-crafted sentences.
As you can tell from that passage, one of the book's main thrusts is Enriquez' comparison of countries that can or will meet the challenge, vs. those that don't or will not. In one of the book's best sections, he compares South Korea ("the ulitmate meritocracy"), the USA (he makes the point that, increasingly, we rely on imported brain power) and Mexico (he recounts some shocking stories of Mexico's capacity to squander its intellectual capital).
Enriquez is well-positioned to make a S. Korea/US/Mexico comparison. He's a true 'man of the world' - an HBS professor and former CEO of Mexico D.F.'s Urban Development Corporation. He remains a harsh critic of Mexico's need to 'shape up' or be left behind at the station. [In fact, he has an eye-opening, scalding commentary in the book of Ernesto Zedillo's tenure as Education Minister and President of Mexico.]
A good way to learn a little more about Enriquez and this book - before comitting to buy it - is to take a look at a recent piece wrtitten about him in Fortune (they call him "Mr. Gene"). This article is available online & you can find it at the Fortune site by putting in "Juan Enriquez" as your search term.
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Title:Probing As The Future Catches You -- Juan Enriquez Explores Genomics, Work, Life, And Wealth by Editors of BrownHerron ASIN: B00005UVHG Publisher: BrownHerron Publishing Pub. Date: 17 December, 2001 List Price(USD): $2.95 Comparison N/A, buy it from Amazon for $2.95 |
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Title:AS FUTURE CATCHES YOU by Juan Enriquez ASIN: B00005TZWR Publisher: Crown List Price(USD): $9.95 Comparison N/A, buy it from Amazon for $9.95 |
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Title: The Biotech Investor's Bible by George Wolff ISBN: 0471412791 Publisher: John Wiley & Sons Pub. Date: 30 May, 2001 List Price(USD): $29.95 |
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Title: Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus by Roger Von Oech, George Willett ISBN: 1576752275 Publisher: Berrett-Koehler Pub Pub. Date: September, 2002 List Price(USD): $12.95 |
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Title: The Company of the Future by Frances Cairncross ISBN: 1578516579 Publisher: Harvard Business School Press Pub. Date: 15 January, 2002 List Price(USD): $27.50 |
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