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Be Brief. Be Bright. Be Gone. : Career Essentials for Pharmaceutical Representatives

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Title: Be Brief. Be Bright. Be Gone. : Career Essentials for Pharmaceutical Representatives
by Jay Frost, David Currier
ISBN: 0-595-17418-3
Publisher: iUniverse.com
Pub. Date: 02 April, 2001
Format: Paperback
Volumes: 1
List Price(USD): $19.95
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Average Customer Rating: 4.57 (7 reviews)

Customer Reviews

Rating: 5
Summary: Outstanding for the wanna-be, the new-bie, and the veteran!
Comment: Most books on this topic drone on about the perks of the business. While it's true, it often sugar-coats the fact that this job is a demanding one, and isn't really a cake-walk.

This is one of the few books that reviews the "downside" as well as what's great about being a drug rep. Having been in the industry for more than 11 years, I've heard a lot of recruiters try to tell people what it's like to be a rep. The problem is, the recruiter has never been a pharmaceutical sales rep, so it's hard for them to give coaching and advice to someone who wants to break into the industry.

Besides that, recruiters are not used as often as they were before due to cost constraints. As Currier points out, networking can be a key element in a job search.

This book reviews what to consider when making the decision to be a drug rep. It also does an excellent job of outlining what to do when you're first hired into a company -- from trunk organization to the "no-see" physician; from the hospital display to the pharmacy call -- it's all here.

If you don't read this book, you're missing out on a lot of outstanding information.

Rating: 3
Summary: For "themasterdm" from NY
Comment: Perhaps it's a coincidence, but for each Pharma Sales book I've researched thus far on Amazon.com, there has been a person from NY bashing that particular book...and pimping the same web site instead. The same pathetic, cheeseball web site with lame "testimonials" seemingly written by the same person that designed the site. Just an observation...perhaps I'm mistaken.

Rating: 4
Summary: Good But Could Be Better
Comment: Easy reading and informative. However it seems to be better geared to those who have just entered the industry. There are better sources for those looking to crack the competitive field of Pharmaceutical Sales.

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