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Title: Essentials of Marketing by Charles W., Jr. Lamb, Joseph F., Jr. Hair, Carl McDaniel ISBN: 0-538-87926-2 Publisher: South-Western College/West Pub. Date: January, 1999 Format: Paperback Volumes: 1 List Price(USD): $71.95

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Summary: The Marketing Environment and Marketing Ethics
Comment: An Overview of Marketing , The Marketing Environment and Marketing Ethics,Consumer Decision Marking

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