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Marketing Decision Making: Analytic Framework and Cases

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Title: Marketing Decision Making: Analytic Framework and Cases
by William F. O'Dell, Andrew C. Ruppel, Robert H. Trent, Odell
ISBN: 0-538-19821-4
Publisher: South-Western College/West
Pub. Date: December, 1999
Format: Paperback
Volumes: 1
List Price(USD): $27.95

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