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Title: The Nature and Origins of Mass Opinion by John R. Zaller, James H. Kuklinski, Dennis Chong ISBN: 0-521-40786-9 Publisher: Cambridge University Press Pub. Date: September, 1992 Format: Paperback Volumes: 1 List Price(USD): $25.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: A Modern PoliSci Classic
Comment: What would a comprehensive graduate exam in political science or political behavior be without a review of Zaller's now classic text? Elite discourse, Zaller informs us, shapes public opinion. That is, powerholders have the ability to mold both the agenda of the public -- the political issues that citizens feel to be most important -- as well as their beliefs about these issues. The topic raises important normative and ethical issues and the book offers a number of starting points for follow-up research. A decidedly good, important buy, this one.

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