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Title: The New Typography: A Handbook for Modern Designers by Jan Tschichold, Ruari McLean, Robin Kinross ISBN: 0520071476 Publisher: University of California Press Pub. Date: November, 1998 Format: Paperback Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 4.67

Rating: 4
Summary: Good Historical Value, But No Applicable Lessons
Comment: As other reviewers have written before me, this book surely has an historical value to it. It allows the reader to have a quick glance to a particular historical moment of typography in pre-WWII Germany, written in a Marxist tone. Also, the layout of the book is a beauty in itself, with its glossy paper and sans-serif Futura font. But that is pretty much it, unless you want to read it because you are a student in History of Typography. Do not expect to learn basic or advanced typographic elements here. If you want that, read "The Elements of Typographic Style" by Robert Bringhurst instead.

Rating: 4
Summary: Best for those interested in pre WWII type history
Comment: I was expecting something more contemporary when bought this book. Nevertheless, I enjoyed the book and have been glad I bought it. It is true, the author overstates his points on what constitutes good vs. bad typography, even going so far as to make philosphical "natural law" arguments in favor of good type! The social scientist in me enjoyed the Marxist overtones to his diatribe, and the artist in me enjoyed the period type of his Weimar Republic era work. While I won't suggest that one couldn't learn a thing or two from his principals of the "new typography", to my mind this is a book for art/social historians.

Rating: 5
Summary: Impresionante estudio historico y psicologico
Comment: Este libro introduce en el estudio de las nuevas tipografias que surgen a principio de siglo en Alemania. Si bien el traductor reconoce que el autor esta equivocado en algunas de sus apreciaciones (tengan en cuenta que se escribio a principios de siglo) no deja de ser una forma de comprender los cambios mentales que surgen de las tipografias, y como estas interactuan con la sociedad.

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