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Title: The Advertising World of Norman Rockwell by Donald Robert Dr., Stoltz, Marshall Louis Stoltz, William B. Earle ISBN: 0-517-61808-7 Publisher: Crown Publishing Group (NY) Pub. Date: 01 February, 1986 Format: Hardcover Volumes: 1 List Price(USD): $12.99

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Norman's other side
Comment: Everybody is familiar with Norman Rockwell's paintings holding up a mirror to Middle America so it is not surprising that plenty of companies used his work to sell their products. This large, well designed and printed book has over two hundred color images of his commercial work. Each company has their logo and a brief history to accompany the paintings.

Norman was not responsible for how his work was used in the ads so his efforts on occaision get ruined by messy design, just have a look at the 1936 Cream of Kentucky bourbon ad on page 47. Generally though the advertisers wisely let his paintings do the job they paid him for.

The most surprising work to me were his paintings of children used on Kellogg's Corn Flakes boxes in the mid-fifties, they even carried his signature. I wonder how much a good condition box is worth now?

This is most likely the only book of his commercial work available so it worth adding to your Rockwell library.