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Title: American Trademark Designs by Barbara Baer Capitman ISBN: 0-486-23259-X Publisher: Dover Pubns Pub. Date: 01 June, 1976 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Influences upon the Consumer Mindset
Comment: Sometimes, when I'm a bit bored and need something to occupy my mind, I find myself flipping through the American Trademark Designs armada of listings. I personally like to try and find things that I've seen here and there, slickly hidden in various venues that are passed every day, in hopes of understanding many of those truly unique advertising campaigns.
While a bit on the outdated side now (1976 was its original printing year), it still has has a useful 732 trademarks, logos, and corporate symbols depicted on its 149 pages. Added to this is the fact that, even though the illustrations are in black and white, the book actually goes to the trouble of footnoting the colors and many of the meanings behind some of the symbology. Its broken down into sections, listing :
1)Entertainment, leisure, sports
2)Civic institutions and Education
3)Finance, insurance
4) Food and Beverages
5) Miscellaneous Consumer Products, Paper Products, Drugs, Toys
6) Retailers
7) Printing, Publishing and other service industries
8) Real Estate and Construction
9) Transportation
10) Utilities, oil, and heavy industry
Besides being a wonderful sociological piece, this book helps out if you want to know how long a companies been profiteering off the public, what that mesh of pictures flying by on that bus/billborad actually is, as well as if that really is someone (edited to keep a G rating) in that little logo. Recommended for people who like understanding the industrial mindset when presenting themselves to the public.
Rating: 5
Summary: soul chasin`funk with a bag o`disko in the trunk!
Comment: this lovely piece of art, works as my bible. Whenever I`m out of ideas or inspiration, I reach for this one. page after page of corporate nostalgica.Wanna groove ? This one`ll make you move! Kowalski.Givin` you the black man`s sound, in a white man`s town !
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Title: Trademarks of the '60s & '70s by Tyler Blik, Philip B. Meggs ISBN: 0811816982 Publisher: Chronicle Books Pub. Date: February, 1998 List Price(USD): $16.95 |
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Title: Character Trademarks by John Mendenhall ISBN: 0877017522 Publisher: Chronicle Books Pub. Date: November, 1990 List Price(USD): $16.95 |
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Title: Trademarks of the 40s and 50s by Eric Baker, Tyler Blik, Steven Heller ISBN: 087701485X Publisher: Chronicle Books Pub. Date: June, 1988 List Price(USD): $16.95 |
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Title: Symbols, Logos and Trademarks : 1,500 Outstanding Designs from India by Sudarshan Dheer ISBN: 0486400395 Publisher: Dover Pubns Pub. Date: 12 March, 1998 List Price(USD): $12.95 |
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Title: Handbook of Pictorial Symbols by Rudolf Modley, William R. Myers, Diana G. Comer ISBN: 048623357X Publisher: Dover Pubns Pub. Date: 01 June, 1976 List Price(USD): $12.95 |
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