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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

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Title: Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
by Paul Temporal, Martin Trott
ISBN: 0-471-84615-5
Publisher: John Wiley & Sons
Pub. Date: 22 May, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $29.95
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