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Bull's Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market

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Title: Bull's Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market
by John Mauldin
ISBN: 0-471-65543-0
Publisher: John Wiley & Sons
Pub. Date: 16 April, 2004
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 4.53 (15 reviews)

Customer Reviews

Rating: 5
Summary: The best book I've read in the last five years
Comment: Rarely does a book on the topic of investing and the economy qualify as "can't put it down" material, but this one does - I finished it in a short weekend.

Immensely readable, the book provides a framework for understanding an investment world that seems no longer to play by the rules. So many books of this kind come across as alarmist or naive, but Bull's Eye Investing is rational, methodical and comprehensive in its' analysis of everything from underfunded pensions to global demographic trends.

The book left me with a 'bearishly optimistic' outlook for the next decade. Mauldin makes a compelling case for caution as a small investor, but also identifies strategies and analytical approaches that provide the reader with a path forward even in what he calls the "Muddle Through Economy."

In the end, Mauldin's concise recipe for moving forward as an investor is nothing less than gourmet fare.

Rating: 5
Summary: Great book
Comment: This is a great book, though like the review titled "Good, but is the free stuff better?" I noticed that you can get most of the material for free on the web in sometimes more readable form.

Rating: 5
Summary: a true gem!
Comment: I have been a reader of John's weekley email for about the past year. I only wish iI had been reading them sooner, as he is one smart cookie. He sure would have saved me some money!

In his book, John postulates the direction of the market in the future (sideways or down), and tells you why. He also suggests strategies to take to avoid loss & possibly gain more in the future.

Is there anything REALLY new in here? Nah. But has anyone taken the time to thoroughly analyze, dissect, and explain the market in the same way John has, WITHOUT the fluff? Nope. Does he back up every postulation and idea with fact? ABSOLUTELY! And unlike some of the go-go "investment advisors" out there, he sticks pretty much to the facts.

Unless you are a one really smart investor, there is a lot of information in here, and this is a tome on the market that is well worth reading.

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