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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

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Title: Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
by Frederick E., Jr. Wester, Frederick E., Jr. Webster
ISBN: 0-471-59576-4
Publisher: John Wiley & Sons
Pub. Date: 13 April, 1994
Format: Hardcover
Volumes: 1
List Price(USD): $29.95
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