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Managing Innovation: Integrating Technological, Market, and Organizational Change, 2nd Edition

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Title: Managing Innovation: Integrating Technological, Market, and Organizational Change, 2nd Edition
by Joe Tidd, John Bessant, Keith Pavitt
ISBN: 0-471-49615-4
Publisher: John Wiley & Sons
Pub. Date: 12 September, 2001
Format: Paperback
Volumes: 1
List Price(USD): $55.00

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Average Customer Rating: 2.5 (2 reviews)

Customer Reviews

Rating: 4
Summary: Brilliant read!!
Comment: Used this book for the 'Managing Processes and Products' course on my MBA. Found it quite interesting and illuminating with plenty of examples to bring the subject to life. Would definitely recommend it.

Rating: 1
Summary: Not for the faint hearted.
Comment: This book is very difficult to read. The sentences are so long that you will struggle to make sense of them. The author goes out of his way to use long complicated words. This is not a good book to read to introduce yourself to the subject.

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