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Title: The New Science of Selling and Persuasion : How Smart Companies and Great Salespeople Sell by William T. Brooks ISBN: 0-471-46924-6 Publisher: John Wiley & Sons Pub. Date: 16 April, 2004 Format: Hardcover Volumes: 1 List Price(USD): $27.95

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Average Customer Rating: 4.25 (4 reviews)

Rating: 5
Summary: A must-have book
Comment: As a Sales Trainer for 22 years, I recommend this book as a must-have, must read book for any serious student of selling and sales management. I will recommend it in all of my seminars. Bill Brooks has shown again his grasp of what it takes to build a successful sales career and a successful sales organization.

Rating: 5
Summary: helpful guide
Comment: A good, solid sales book, with key points that I'll be sure to review again later. I like that the writing style is not patronizing like other sales books I read from time to time.

Rating: 2
Summary: Misleading Title
Comment: If you buy this book because you search for scientific thought in the field of sales methodologies or persuasion, you will be diasappointed. It contains nothing of that. Salespeople will find nothing of value. The books is about tips for sales managers, thus the two stars.

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