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Title: Stretch! : How Great Companies Grow In Good Times and Bad by Graeme K. Deans, Fritz Kroeger ISBN: 0-471-46893-2 Publisher: Wiley Pub. Date: 12 December, 2003 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Back To The Basics Of Growth
Comment: Stretch! is an excellent roadmap for business executives to return their companies to an upward growth trajectory.
Written in an engaging style, the book takes the premise
that any company, in any kind of financial or competitive situation, can achieve and sustain profitable growth.
Deans and Kroeger use insightful case studies to
illustrate their four-stage growth model, and emphasize
that strong execution, not strategy, separates the winners
from the losers. Highly recommended!

Rating: 5
Summary: Common-sense approach, rich examples make this a great read
Comment: Forget the jargon and fad theories. This book hits straight at the heart of today's biggest barriers to growth--and offers well-reasoned, straightforward advice on how companies can get back on track. The four-step approach, which is the core of the book, pinpoints growth opportunities in every aspect of how a company functions. The best part, however, is the examples that the authors pull from all industries, around the world. They not only make it an interesting read, they hammer home just how "doable" everything is.

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