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Title: Making Dough : The 12 Secret Ingredients of Krispy Kreme's Sweet Success by Kirk Kazanjian, Amy Joyner ISBN: 0-471-43209-1 Publisher: John Wiley & Sons Pub. Date: 17 October, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.06 (17 reviews)
Rating: 5
Summary: At last, the Krispy Kreme story
Comment: I finally got around to reading this book. I actually bought the book two weeks ago, but people at work kept "borrowing" it from my desk. It seems like everyone wants to read about Krispy Kreme around here. This well-written look at an American original offers a fascinating look at one of the most intriguing companies I've ever run across. It's always amazed me how passionate people are about Krispy Kreme. Now I understand why. Although this company isn't perfect, as the book points out, it does a lot of things right. More than that, instead of just being a stuffy business treatsy, this book actually is fun to read.
Rating: 5
Summary: Yummy Book
Comment: I've been in love with Krispy Kreme since I tasted my first doughnut some 15 years ago. I bought this book more to learn about the company's history than its business lessons, but came away with a better understand of why Krispy Kreme is so popular. They not only know how to make good doughnuts; they're very shrewd businesspeople as well. But even if you don't care about the business part of the company, I think you'll really like reading the many stories about Krispy Kreme's unique history. I sure did.
Rating: 1
Summary: Not worth the "dough"
Comment: What a disappointment. Nothing new in this book. It's more of a poorly created PR campaign for the company.
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Title: Guts! : Companies that Blow the Doors off Business-as-usual by KEVIN FREIBERG, JACKIE FREIBERG ISBN: 0385509618 Publisher: Currency Pub. Date: 23 December, 2003 List Price(USD): $26.00 |
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Title: On Target: How the World's Hottest Retailer Hit a Bullseye by Laura Rowley ISBN: 0471250678 Publisher: John Wiley & Sons Pub. Date: 14 March, 2003 List Price(USD): $24.95 |
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Title: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time by Howard Schultz ISBN: 0786883561 Publisher: Hyperion Press Pub. Date: 13 January, 1999 List Price(USD): $15.95 |
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Title: Trading Up: The New American Luxury by Michael Silverstein, Neil Fiske ISBN: 1591840139 Publisher: Portfolio Pub. Date: 09 October, 2003 List Price(USD): $26.95 |
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Title: The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company by Robert Slater ISBN: 1591840066 Publisher: Portfolio Pub. Date: 29 May, 2003 List Price(USD): $25.95 |
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