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Title: Strategic Marketing Management, 6th Edition by David A. Aaker ISBN: 0-471-41572-3 Publisher: Wiley Text Books Pub. Date: 12 July, 2001 Format: Paperback Volumes: 1 List Price(USD): $57.95 |
Average Customer Rating: 4.67 (6 reviews)
Rating: 3
Summary: Strategic Market Management - 5th Ed - Aaker
Comment: The 5th edition is, in my view, disorganised, unnecessarily complicated and seems to have been hurriedly finished. This text book was required reading for my MBA (Warwick Business School)
Rating: 5
Summary: Exceptional book!
Comment: This book was part of the required reading for my MBA program at UCI and so far it is the best strategic marketing text I have read. Prof. Aaker's writing style is both concise and eloquent, very well organized and easy to read. I will keep this book on my bookshelf for a long time, it is very "reusable" and goes way beyond the class room. A must-have for both corporate executives and enterpreneurs.
Rating: 5
Summary: Simpe, Concise, Precise and Easy to Understand
Comment: I used this book when I took a strategic marketing class in my MBA program. The author of this book did an excellent job in explaining strategic marketing concepts in a simple but practical way. The main strength of this book is it is very well-organized and easy to follow. The author also used many real-world samples to explain and support marketing concepts presented in the text. I recommend that any business student who has to take business policy class use this book as his or her reference.
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Title: Developing Business Strategies, 6th Edition by David A. Aaker ISBN: 0471064114 Publisher: John Wiley & Sons Pub. Date: 10 August, 2001 List Price(USD): $39.95 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Prentice Hall Pub. Date: May, 2002 List Price(USD): $126.67 |
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Title: Building Strong Brands by David A. Aaker ISBN: 002900151X Publisher: Free Press Pub. Date: December, 1995 List Price(USD): $28.00 |
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Title: Managing Brand Equity by David A. Aaker ISBN: 0029001013 Publisher: Free Press Pub. Date: 09 September, 1991 List Price(USD): $35.00 |
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Title: Financial Management: Theory and Practice with Student CD-ROM by Eugene F. Brigham, Michael C. Ehrhardt ISBN: 0030329922 Publisher: South-Western College Pub Pub. Date: 03 August, 2001 List Price(USD): $122.95 |
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