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Essentials of Marketing Research, 2nd Edition

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Title: Essentials of Marketing Research, 2nd Edition
by V. Kumar, David A. Aaker, George S. Day
ISBN: 0-471-41235-X
Publisher: Wiley Text Books
Pub. Date: 16 November, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $83.95
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