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Title: The NASCAR Way: The Business That Drives the Sport by Robert G. Hagstrom ISBN: 0-471-39920-5 Publisher: John Wiley & Sons Pub. Date: 05 January, 2001 Format: Paperback Volumes: 1 List Price(USD): $16.95 |
Average Customer Rating: 4.73 (11 reviews)
Rating: 5
Summary: Great insight into what drives the sport
Comment: Before this book, my opinion of the sport ranked up there with my opinion of most politicians. However, a recent slight interest prompted me to buy it. I read it quickly and truly enjoyed it. Not only does it offer great insight into what drives the sport, but it gives a new fan (or someone with slight curiousity) an incredible appreciation of the sport, its athletes, the fans, and the people behind the scenes. After this book, I am a NASCAR fan.
Rating: 4
Summary: An Inside View of NASCAR
Comment: I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support.
I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.
Rating: 5
Summary: Fantastic Enlightenment
Comment: The book was very informative on the financial and business demands of creating this great sport. It points out the France's dedication and perserverance to a business and how it became successful. After reading the book you can see why the sport has become a boardroom discussion with a lot of Fortune 500 firms as well as the Little Guys! I couldn't put it down.
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Title: The Wildest Ride: A History of NASCAR (or, How a Bunch of Good Ol' Boys Built a Billion-Dollar Industry out of Wrecking Cars) by Joe Menzer ISBN: 0743226259 Publisher: Simon & Schuster Pub. Date: 04 June, 2002 List Price(USD): $14.00 |
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Title: NASCAR for Dummies by Mark Martin ISBN: 0764552198 Publisher: For Dummies Pub. Date: 10 January, 2000 List Price(USD): $21.99 |
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Title: From Moonshine to Madison Avenue : A Cultural History of the NASCAR Winston Cup Series by Mark D. Howell ISBN: 0879727403 Publisher: Popular Press Pub. Date: August, 1997 List Price(USD): $21.95 |
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Title: Men and Speed: A Wild Ride Through NASCAR's Breakout Season by G. Wayne Miller ISBN: 1586480960 Publisher: PublicAffairs Pub. Date: 30 April, 2002 List Price(USD): $26.00 |
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Title: Chicken Soup for the NASCAR Soul by Jack Canfield, Mark Victor Hansen, Matthew E. Adams, Kirk Autio, Jeff Aubery ISBN: 0757301002 Publisher: Health Communications Pub. Date: 24 April, 2003 List Price(USD): $14.95 |
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