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Title: Sales Management : Concepts and Cases by Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo ISBN: 0-471-38880-7 Publisher: Wiley Text Books Pub. Date: 06 October, 2000 Format: Hardcover Volumes: 1 List Price(USD): $101.95 |
Average Customer Rating: 4.5 (2 reviews)
Rating: 5
Summary: Magnificint Would Do :)
Comment: I have read this book myself cause I wanted to know more about Sales and it was a shock to find all what one needs. This book has helped me out a lot and I'm very thankfull.
Rating: 4
Summary: Very clear and well written book
Comment: I'm a college student and this was the assigned text to read for my Sales Management class. This book was very easy to understand. The concepts were explained, so that even someone, such as myself who has zero experience in sales could understand what the authors meant. Most textbooks contain useless information, but this one had information that I could use in my life once I graduate from college (example: how to be a team builder and ways to approach being in sales).
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Title: Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) by Delbert I Hawkins, Roger J Best, Kenneth A Coney ISBN: 0072416882 Publisher: McGraw-Hill/Irwin Pub. Date: 26 June, 2000 List Price(USD): $139.20 |
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Title: Integrated Advertising, Promotion, and Marketing Communications, Second Edition by Kenneth E. Clow, Donald Baack ISBN: 0131405462 Publisher: Prentice Hall Pub. Date: 07 May, 2003 List Price(USD): $101.00 |
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Title: International Marketing by Michael R. Czinkota, Ilkka A. Ronkainen ISBN: 0030313783 Publisher: South-Western College Pub Pub. Date: 02 October, 2000 List Price(USD): $115.95 |
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Title: Exploring Marketing Research With Infotrac by William G. Zikmund ISBN: 0324181485 Publisher: South-Western College Pub Pub. Date: January, 2003 List Price(USD): $131.95 |
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Title: Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications by Terence A. Shimp ISBN: 0030352711 Publisher: South-Western College Pub Pub. Date: 02 July, 2002 List Price(USD): $122.95 |
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