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Title: ISP Marketing Survival Guide: Proven Strategies and Secrets for Outmaneuvering the Competition by Christopher M. Knight ISBN: 0-471-37679-5 Publisher: John Wiley & Sons Pub. Date: 21 January, 2000 Format: Paperback Volumes: 1 List Price(USD): $34.99

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Average Customer Rating: 3.67 (3 reviews)

Rating: 1
Summary: A lot of obvious bla bla
Comment: Very American. Is there a world beyond their borders?

Doesn't mention Data Centers, doesn't talk about market trends such ASPs.

What about market data?

Is the American market really so simple? (Smile, be nice to customers and then sell to a bigger company)

Rating: 5
Summary: Required reading for any ISP startup
Comment: This book has undoubtedly earned a place on the bookshelf of today's ISP owner. Its contents were invaluable information required for the business plan I prepared for an ISP/ASP business.

Rating: 5
Summary: ISP Marketing Survival Guide
Comment: It s a wonderfull book, about how to run a ISP, and how to identify your market, and develop your bussiness strategy in each segment.

The first three chapters are dedicated to know what is the ISP bussiness, to know your strengths and weakness, and the strategy you must develop to grow.

The next chapters are dedicated to know marketing techniques especially focus in the ISP bussiness, and how to develop the rigth one for your organization.

It s a well organized book, that I can recommend to every small ISP, who wish to grow up.

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