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Title: The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition by Kim M. Bayne ISBN: 0-471-35598-4 Publisher: John Wiley & Sons Pub. Date: 01 February, 2000 Format: Paperback Volumes: 1 List Price(USD): $39.99

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Average Customer Rating: 2.25 (4 reviews)

Rating: 2
Summary: Best for Beginners
Comment: I thought the 2nd edition would be more high level, as well as include RFP templates etc. However, the book is still very basic and really only appropriate for those with little to no knowledge of web site development and promotion. That should be made clearer in the desciption.

Rating: 1
Summary: Lots of blah, blah
Comment: I was very disappointed in this book. It helped me very little when working on our iMarket Plan. There is a lot of text, but very little concrete, substantive information.

Rating: 1
Summary: For entry-level marketers
Comment: This book may have some potential for a marketer fresh out of college but it will seem simplistic for the veteran marketer.