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Title: Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book) by Andrew Jaffe ISBN: 0-471-30954-0 Publisher: John Wiley & Sons Pub. Date: 13 June, 2003 Format: Hardcover Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: A Window Into the Future of our Economy and Your Money
Comment: This is one of the first books published which gives you a real look through the window of the future of our economy. The author, with years of experience in reporting how advertising effects our purchasing choices, offers an expert's point of view of advertising, which drives our economy. It effects everyone. It deals with how people will respond to advertising in this century (i.e. television, print media, the Internet) and how it will effect us. My broker said this book was more important than the ones he recommended about investing. We are all consumers experiencing an incredible transition from t.v. to cable, from cable to satellite, from magazine and newspaper ads to e-mail and Internet ads? If you want security what could be more important than to know what's going to happen to commercials on t.v., the web, or ads that inform you of sales and discounts in your local newspaper?
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Title: The Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know by Robert Solomon, Thomas L. Harris ISBN: 079316799X Publisher: Dearborn Trade Publishing Pub. Date: June, 2003 List Price(USD): $19.95 |
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Title: Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler, Robin Koval, Delia Marshall ISBN: 0385508166 Publisher: Currency Pub. Date: 21 October, 2003 List Price(USD): $24.95 |
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Title: The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age by Joe Cappo ISBN: 0071403159 Publisher: McGraw-Hill Trade Pub. Date: 27 May, 2003 List Price(USD): $24.95 |
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Title: Leap! A Revolution in Creative Business Strategy by Bob Schmetterer ISBN: 0471229172 Publisher: John Wiley & Sons Pub. Date: 03 January, 2003 List Price(USD): $29.95 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: John Wiley & Sons Pub. Date: 20 February, 1998 List Price(USD): $35.00 |
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