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Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan ISBN: 0-471-28139-5 Publisher: John Wiley & Sons Pub. Date: 04 April, 2003 Format: Paperback Volumes: 1 List Price(USD): $16.95

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Average Customer Rating: 4.72 (79 reviews)

Rating: 5
Summary: If you only read one advertising book, THIS is it!
Comment: If you're only going to read one advertising book, this is the book to read. Smart, funny, inspiring and let's not forget Mr. Whipple.

Rating: 4
Summary: Educational and Funny at the Same Time
Comment: My list of must read books for those who want to enter the advertising field or are already in it and want to expand their skills keeps growing. After reading "Hey, Whipple.." I've added another great book to my list of recommendations.

Luke Sullivan is a well-known, award-winning copywriter who's been around for some time, but who still manages to keep a fresh perspective. And this book probably demonstrates why. Sullivan definitely loves the art of advertising and copywriting. While this is not a strict how to book, it does contain serious advice on the ins-and-outs of copywriting and advertising.

Sullivan wisely keeps an irreverent tone throughout the book, all the while taking us through the process of ad creation. He even skewers a few advertising icons along the way. Even if you are not an advertising professional or someone with an interest in advertising, this book is an entertaining read and well worth the price of admission.

Rating: 5
Summary: Hey Whipple Squeeze This.
Comment: Great book for anyone in the advertising business. Reads well, is hilarious, and you learn a lot. Could not put it down until I finished!

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