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Title: Buzz: Harness the Power of Influence and Create Demand by Marian Salzman, Ira Matathia, Ann O'Reilly ISBN: 0471273457 Publisher: John Wiley & Sons Pub. Date: April, 2003 Format: Hardcover Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 4.83
Rating: 5
Summary: Good one...
Comment: Thought it would be rehash of other marketing books--nothing big, nothing new. Wrong. Good stuff on the trendspreaders, versus the trendsetters. Makes me rethink do you wanna be Alpha or Bee, and if you're a marketer, if you're wasting money chasing the first versus the third one to try something new. I know the authors' work from NEXT, but this BUZZ is much more focused, and insightful, also a very easy read. It's almost too fun to be a business book.
Rating: 5
Summary: A vision of the future
Comment: This book is written by real visionaries who thoughtfully and thoroughly open your eyes to the truth about marketing in an information saturated society. Nothing works harder or better than word of mouth and instead of waiting around and hoping it might happen for your business, buy this book and learn how to create it. You'll be amazed at the fascinating stories, ideas and practical applications crammed in this enormously intelligent book that will help you understand how to create successful buzz for your business.
Rating: 5
Summary: Eminently Readable
Comment: Buzz is the sort of business book that lay readers will find informative and fascinating. The examples are timely and thought provoking, helping me understand why some products and campaigns are successful and others are not. In today's marketplace, the consumer needs to be as savvy as the marketer.
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Title: Leap! A Revolution in Creative Business Strategy by Bob Schmetterer ISBN: 0471229172 Publisher: John Wiley & Sons Pub. Date: 03 January, 2003 List Price(USD): $29.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0060081988 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Edward Keller, Jonathan Berry ISBN: 0743227298 Publisher: Free Press Pub. Date: 07 January, 2003 List Price(USD): $26.00 |
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Title: The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing by Emanuel Rosen ISBN: 0385496672 Publisher: Doubleday Pub. Date: 17 October, 2000 List Price(USD): $24.95 |
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