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Customer Relationship Management : Integrating Marketing Strategy and Information Technology

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Title: Customer Relationship Management : Integrating Marketing Strategy and Information Technology
by William G. Zikmund, Raymond McLeod, Faye W. Gilbert
ISBN: 0-471-27137-3
Publisher: Wiley Text Books
Pub. Date: 06 December, 2002
Format: Paperback
Volumes: 1
List Price(USD): $49.95

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