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Title: The Power of Persuasion : How We're Bought and Sold by Robert V. Levine ISBN: 0-471-26634-5 Publisher: John Wiley & Sons Pub. Date: 07 February, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: The Power of Persuasion : How We're Bought and Sold
Comment: A well-known social psychologist and experienced writer (A Geography of Time, 1997), Levine (California State Univ., Fresno) has produced an authoritative, entertaining, and perceptive analysis of persuasion in the marketplace. He examines the ways that people can be coaxed, prodded, seduced, or debased into taking actions they previously were not attracted to. The book is an engaging read, a real page-turner. Levine mixes an expert's knowledge of contemporary research in social psychology with real-world examples of situations where effective persuasion is in play. His analysis identifies a set of core psychological principles that are the basis for all forms of persuasion, from selling Tupperware to electing politicians. The book concludes with suggestions for resisting persuasion. The clear, entertaining writing style makes the books accessible to all mature readers, but it will have special relevance for those with backgrounds in the social sciences. ^BSumming Up: Essential. All libraries, academic and public; all levels.
Rating: 5
Summary: Superb!
Comment: I absolutely loved Power of Persuasion!
Levine writes and gives due credit to everyone from his students (by name) to the many researchers who make the field more fascinating and understood year by year.
I can't say enough about this book. When I wrote The Psychology of Persuasion in 1996, I knew that persuasion was a field that would become more fascinating and important as each year would come and go. This book is like a bible of persuasion,influence and contains an enormous amount of research about how you and I might not know each ourselves as well as we think. Get this book! You will get new ideas and tips that I had not seen prior to this book and that is rare indeed. Buy this book. It is one of the best in the field. www.kevinhogan.com
Kevin Hogan
Rating: 5
Summary: Outstanding, eye-opening, and un-nerving
Comment: The first chapter is this book made me sweat. I thought I would read this book to continue my study in persuasion just to make me a better marketer, that I was in fact immune against most persuasion. Not so, says the author. His opening chapter about the illusion of invulnerability, shook me. It made me realize I'm just as easily swayed by ads and marketing as the next person. And so are you. This book is a great warning, a powerful education, and a great research tool. I'll use it to improve the marketing I create, but I'll also remember it the next time someone trys to market anything to me. Great book. Get it. Read it. Use it. - Joe Vitale, author of way too many books to list here ...
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Title: The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age by Joe Cappo ISBN: 0071403159 Publisher: McGraw-Hill Trade Pub. Date: 27 May, 2003 List Price(USD): $24.95 |
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Title: Influence: Science and Practice (4th Edition) by Robert B. Cialdini ISBN: 0321011473 Publisher: Pearson Allyn & Bacon Pub. Date: 29 June, 2000 List Price(USD): $21.99 |
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Title: Influence (rev) : The Psychology of Persuasion by Robert B. Cialdini ISBN: 0688128165 Publisher: Quill Pub. Date: 07 October, 1998 List Price(USD): $15.00 |
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Title: The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking by Kevin Hogan ISBN: 1565541464 Publisher: Pelican Pub Co Pub. Date: January, 2003 List Price(USD): $22.00 |
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Title: A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine ISBN: 0471263664 Publisher: John Wiley & Sons Pub. Date: 03 March, 2003 List Price(USD): $27.95 |
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