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Title: A Branded World: Adventures in Public Relations and the Creation of Superbrands by Michael Levine ISBN: 0-471-26366-4 Publisher: John Wiley & Sons Pub. Date: 03 March, 2003 Format: Hardcover Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 4 (26 reviews)
Rating: 1
Summary: Ehh...There's Something Fishy Here
Comment: These reviews are just a little suspicious to me. They rave about this book as if it is the greatest thing they have ever read. Believe me, even if you did like this book, it DOES NOT deserve 5 stars. I found this book to be very trite and full of useless information--useless in the fact that it should be common sense to anybody who has come into contact with any sort of brand name at any time in their life.
This is just another example of people trying to cross over into fields where they don't belong. If this guy is such a great publicist as he claims, then he should really just stick to that. Don't give us the PR guy's view of what branding is to him, let's get people that know a great deal about Branding to write books on Branding. This book is nothing more than a glorified crossover which ends up insulting both the PR side and the Branding side.
I also can't believe people are reviewing the fictitious ice cream store as if it's a brilliant idea. To me it just undermined the facts the author was trying to present. In fact, it was just plain silly.
I'm not sure what the motivation was behind writing this book or what it was supposed to accomplish, and sadly I don't think the author did either.
Rating: 1
Summary: Pointless
Comment: It is painfully obvious that the author of this book, also a publicist, is desperately trying get some high-end companies to hire him. Why else would he write a book so utterly useless and void of anything relevant to the marketing of a brand name?
As any CEO with half a brain knows, PR companies are all well and good to protect or rebuild an image that has been depicted poorly within the media. However, to get the brand name out there, they are certainly one of the last places to look.
The author does manage to point out the difference between advertising and PR, to his own fault unfortunately. Companies are looking to use their tightly plotted budgets to get their name out there the best way they can. That way is through advertising, not public relations. You need to be guaranteed that your brand's ad will be seen by the public, and advertising can do this much more effectively than PR. In advertising, you basically get what you are willing to pay for. In PR, there is too much of a gamble that you can spend a lot and see nothing in return.
Sadly, Levine's writing style is also very ineffective in enhancing one's opinion of him as a publicist. He may have done a little research and found the right buzzwords, but it is obvious he doesn't really grasp the meaning of what he is talking about.
I can honestly say I would never hire this guy to represent my company. Even if the day does come when we need to hire a PR firm (God forbid), I would look elsewhere.
Rating: 2
Summary: Helpful Book Or Just A Sales Pitch?
Comment: I have to agree with Steven Willis from Los Angeles. This book might hold up a little stronger if it wasn't written by a publicist who seems like he is just trying to drum up some business. It's like those chiropractic offices that set up booths for free spinal exams at various sporting events. They give you the free exam, then surprise, surprise! Turns out they seem to think your back needs some chiropractic work. It's the same idea here, and while the book has a few instances of making good points, they aren't really strong enough to persuade the reader to adopt the author's point of view. On the positive side, it is written in a manner that is pretty easy to understand so you can finish it quickly enough, but it's just never all that compelling.
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Title: The Power of Persuasion : How We're Bought and Sold by Robert V. Levine ISBN: 0471266345 Publisher: John Wiley & Sons Pub. Date: 07 February, 2003 List Price(USD): $24.95 |
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Title: Visual Persuasion : The Role of Images in Advertising by Paul Messaris ISBN: 0803972466 Publisher: Sage Publications Pub. Date: 05 December, 1996 List Price(USD): $46.95 |
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Title: Can't Buy My Love: How Advertising Changes the Way We Think and Feel by Jean Kilbourne ISBN: 0684866005 Publisher: Free Press Pub. Date: 02 November, 2000 List Price(USD): $14.00 |
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Title: Media Training 101 : A Guide to Meeting the Press by Sally Stewart ISBN: 0471271551 Publisher: John Wiley & Sons Pub. Date: 19 September, 2003 List Price(USD): $24.95 |
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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