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Making Technology Investments Profitable: ROI Roadmap to Better Business Cases

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Title: Making Technology Investments Profitable: ROI Roadmap to Better Business Cases
by Jack M. Keen, Bonnie Digrius
ISBN: 0-471-22733-1
Publisher: John Wiley & Sons
Pub. Date: 08 November, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $49.95
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Average Customer Rating: 5 (12 reviews)

Customer Reviews

Rating: 5
Summary: Insightful, practical, and easy to read.
Comment: Keen & Digrius have written a bible that covers a lot of ground. This excellent book is a litany of other peoples' mistakes - about a billion bucks worth of mistakes! There are checklists of do's & don'ts, many of them not obvious. It's perfectly clear from the book that flaws in project reasoning can be fixed if detected, and well-reasoned technology investments will give you a big advantage in the marketplace.

I saw Digrius speak at a Gartner symposium when she was VP at Gartner Group, and the same insight & humor she brought to the symposium sparkles throughout the book. I'd be eagerly awaiting the sequel, but I think they have already covered all the bases.

Rating: 5
Summary: I've Profited Already
Comment: This book was worth the price I paid for it even before I reached page 10. I've spent 15 years in the business analysis office of a major corporation funding internal projects. This book confirms what I've been doing and adds what seems to be another 15 years of experience. It organizes the process so that my job has gotten a lot easier, a lot quicker and is percieved as being fair. The book reveals successful techniques the authors have personally implemented for their cleints. These people have insight and they know what works in the real world.

Rating: 5
Summary: Raises the bar in business case development
Comment: I have a pile of books that address the same subject and would not have picked this one up if a colleague had not persistently badgered me into reading it. Instead of yet another tome on business cases, ROI and value, I discovered what to me is the absolute best book on the following three areas:

(1) business case development - the authors shine here by showing how to craft a realistic business case that does look at the important factors and benefits. More importantly, you're shown how NOT to write a business case, and common problems with too many business cases that are presented (and all-too-often accepted). This aspect of the book alone raises the bar in business case development.

(2) properly computing ROI that is real - in many organizations ROI is a forbidden word and NPV used instead. One reason for this is it's rarely computed correctly. Before reading this book I used ROI as a quick and dirty gage, but always looked to NPV as the deciding factor when exploring the feasibility to a project or solution. The way the authors expose fallacies of improper ROI computation, and how to avoid them is invaluable, and will restore credibility to ROI as a realistic indicator.

(3) assuring value - the VALUE-on-Demand approach the authors propose is a straightforward method for evaluating, selecting and prioritizing projects. This methodology has no flaws that I can find, and will add structure, clarity and process to governance.

Regardless of your experience, there is much to learn from this book. It can serve as a company 'how-to' guide and standard as is with little-to-no tailoring, and represents the best book I own on business case development and determining ROI. It's also one of the best books on establishing a viable governance program I've read.

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