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Title: Web Metrics: Proven Methods for Measuring Web Site Success by Jim Sterne, Jim Sterne ISBN: 0-471-22072-8 Publisher: Wiley Pub. Date: 15 June, 2002 Format: Paperback Volumes: 1 List Price(USD): $30.00 |
Average Customer Rating: 4.57 (7 reviews)
Rating: 3
Summary: I'm sure there's some good information in here somewhere.
Comment: Jim Sterne clearly knows his stuff, but he has such a disconnected, rambling style that it is hard to figure out what he's trying to get at in this book.
For example, early in the book, he's just starting (in an unusually oblique way) to explain how log files work, then changes gear and reprints a long email from someone else about an application fault management tool, TraceBack. Helpful for some, I suppose, but off track.
This is one of those books, like "3000 Tips for Better Golf" that is probably best read in small random bits while on the john. Best used as a treasure trove by those who already are famililar with the landscape.
Rating: 5
Summary: Excellent Resource
Comment: This book provides an excellent overview of how to run a Web site like a real business. If your mandate is to improve the success of your company's online presence, and you're unsure of where to start, you'll find value in each chapter. Sterne does a nice job of connecting Web metrics to traditional business concepts.
If you have a strong understanding of the value of Web metrics, or if your company already takes a serious approach to analyzing site data, setting specific business goals, and carefully measuring success, then you're better off selecting a more targeted book that delves deeper into your area of interest. Sterne covers a lot of ground at a macro level across a wide range of subjects. The table of contents provides a detailed overview, I recommend looking it over.
I read this book in 2004 and still found it current and informative. A few sections are a little behind from a technology standpoint, but don't let that deter you. This book gets full marks for making it easy to understand why tracking and analyzing Web metrics is critical in today's online business environment.
Rating: 5
Summary: Excellent Book For Those With SEO Responsibilities
Comment: As a Search Engine Optimization (SEO) Specialist I found this book to be an excellent resource to clarify the differences between website traffic analysis, search engine optimization and tracking business success metrics. I like to drive home to my employer that we need to focus on the goals of our sites and define our own metrics as to what success means. My interest is always, "How will this increase sales?"
This book makes very clear which numbers matter and why, including web traffic, sales and marketing. I especially like the focus on "actionable" intel: metrics are great but what do they tell us to DO differently? How will this give us a competitive advantage? What does it tell our sales people?
I recommend this book for newbies as well as pros. If you're a pro there is so much in this book that there has to be something new that will help you compete. If you're a newbie you will soon be talking like a pro. Career advantage. It is written so anyone can understand it in a kind of Dr. Phil tone. I also like that it uses examples from all sizes of companies instead of just telling me how Amazon and EBay did it - like we're all in that league.
There is a lot of information here, it will take you a while to read it. No I did not find every chapter riveting but I seldom find that in any non-fiction book. Many times however I put the book down, weighed the insights provided against how we do things presently and pondered how I could convey the points to the marketing department. If I can give the sales force an edge we all win.
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Title: Measuring the Success of Your Website: A Customer-centric Approach to Website Management by Hurol Inan ISBN: 1740096487 Publisher: Longman Publishing Group Pub. Date: 18 January, 2002 List Price(USD): $19.95 |
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Title: Search Engine Visibility by Shari Thurow ISBN: 0735712565 Publisher: New Riders Publishing Pub. Date: 30 December, 2002 List Price(USD): $29.99 |
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Title: World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition by Jim Sterne, Jim Sterne ISBN: 0471416215 Publisher: Wiley Pub. Date: 04 June, 2001 List Price(USD): $29.99 |
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Title: Search Engine Advertising: Buying Your Way to the Top to Increase Sales by Catherine Seda ISBN: 0735713995 Publisher: New Riders Publishing Pub. Date: 01 February, 2004 List Price(USD): $29.99 |
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Title: Practical Web Traffic Analysis: Standards, Privacy, Techniques, and Results by Alex Poon, Ben Pearce, Peter Comber, Peter Fletcher ISBN: 1590592085 Publisher: Glasshaus Pub. Date: 07 July, 2003 List Price(USD): $29.99 |
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