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Title: ESPRESSO! Starting and Running Your Own Specialty Coffee Business by Joe Monaghan, Julie Sheldon Huffaker ISBN: 0-471-12138-X Publisher: John Wiley & Sons Pub. Date: October, 1995 Format: Paperback Volumes: 1 List Price(USD): $16.95 |
Average Customer Rating: 2.56 (9 reviews)
Rating: 3
Summary: Fine for brainstorming but little use otherwise.
Comment: Let's imagine you are thinking about buying that espresso stand down beside the street corner near your home. "Hmmm....wonder if that is a goldmine waiting to be mined?"
If so, this book is an adequate first step in your research. It touches a wide range of topics with a scientific, by-the-numbers approach. Therein lies the fault.
You see, entrepreneurship is not a science. It is an art. So, too, is service and great coffee!
By all means, buy of read ESPRESSO! STARTING & RUNNING YOUR OWN SPECIALTY COFFEE BUSINESS first. The ESPRESSO BARTENDERS GUIDE TO ESPRESSO BARTENDING has to be the next book on your journey to making a living brewing great coffee.
Before you buy that espresso stand, though, get hold of RETAIL MANAGEMENT by Ron Hasty and learn why the location of that stand may, or may not, be in a good location for your target market! Bill Anderson.
Rating: 2
Summary: thin coffee
Comment: This book is better than nothing but has no real depth. It lacks any real financal information or planning guidelines. In the era of the web there are almost no sites or addresses listed.This is just a walk in the park where it must have been written. If you are serious, look elsewhere.
Rating: 2
Summary: Rather disappointing
Comment: This book was useful for a few things for the absolute beginner (which I was when I read it), such a lists of supplies, questions to ask potential suppliers, and some basic info about how espresso machines work, plus the vocabulary to go with them, but beyond that was filled with a lot of not-so-helpful filler. It focuses too much on espresso carts considering it didn't represent itself as being for that (if that's what you want to do, it'll be more helpful) and even goes so far as to be condescending at times - reminding you to be polite in challenging a demonstrator to pull a better shot of espresso if the first one is lacking. Overall not a complete waste of money, but definitely not something I'll be referring back to.
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Title: Start and Run a Coffee Bar by Tom Matzen, Marybeth Harrison, Thomas Matzen ISBN: 1551803542 Publisher: Self Counsel Press Pub. Date: 30 April, 2002 List Price(USD): $16.95 |
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Title: Start Your Own Coffee & Tea Store (Start Your Own Business Series) by Joann Padgett, Prentice-Hall ISBN: 0136032753 Publisher: Prentice Hall Press Pub. Date: 05 September, 1996 List Price(USD): $15.00 |
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Title: Coffee Basics : A Quick and Easy Guide by Kevin Knox, Julie Sheldon Huffaker ISBN: 0471136174 Publisher: John Wiley & Sons Pub. Date: October, 1996 List Price(USD): $17.95 |
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Title: Making Your Own Gourmet Coffee Drinks : Espressos, Cappuccinos, Lattes, Mochas, and More! by Matthew Tekulsky ISBN: 0517588242 Publisher: Crown Pub. Date: 04 January, 1993 List Price(USD): $12.00 |
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Title: Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time by Howard Schultz ISBN: 0786883561 Publisher: Hyperion Press Pub. Date: 13 January, 1999 List Price(USD): $15.95 |
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