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Title: Piloting Palm: The Inside Story of Palm, Handspring and the Birth of the Billion Dollar Handheld Industry by Andrea Butter, David Pogue, David Pogue ISBN: 0-471-08965-6 Publisher: Wiley Pub. Date: 08 February, 2002 Format: Hardcover Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 4.19 (16 reviews)
Rating: 4
Summary: Insightful!
Comment: If you like your corporate biographies short on technological details and long on struggles for survival and success, Piloting Palm is the book for you. Andrea Butter, Palm's marketing director in the early days, provides backstage access to Palm's evolutionary drama, complete with political infighting, searches for cash and the simple quest for survival. The story is told largely from the point of view of Jeff Hawkins, whom Butter and co-author David Pogue dub the father of handheld computing. The involvement of such dynamic firms as Casio, Tandy, GeoWorks, America Online, Intuit and various venture capitalists makes the story all the more interesting. We from getAbstract recommend this book for its straightforward - although not all too objective - account of the creation of a modern technological phenomenon.
Rating: 4
Summary: Pleasant page-turner with interesting business insights
Comment: This book represents a powerful collaboration between industry veteran Andrea Butter and well-liked technology journalist David Pogue. I really enjoyed the book's engaging, fun, yet substantive style. It doesn't shy away from describing technical issues in detail without getting overly abtruse. The only possible blemishes are: 1) as others have pointed out, the ending is a little abrupt, but then, any ongoing printed history runs that risk; and 2) the book steers clear of passing any judgments on the various controversies surrounding Palm, Handspring, and the handheld industry. It bends over backward trying not to offend anybody, which could be a good thing or a bad thing depending on your point of view. All in all, a good-natured, well-researched book that definitely makes you look at your PDA with more respect and curiosity.
Rating: 4
Summary: Definitive Chronology
Comment: From Hawkins initial vision until early 2002, Piloting Palm chronicles the birth of the handheld industry's first real success story: Palm. The triumphs and set-backs are re-lived in detail in this page-turner that is augmented by numerous quotes from Hawkins and the others who lived it. The book is more of a chronology, and with the exception of evidencing a very pro-Palm and later pro-Handspring bias (one of the authors worked for Palm's marketing division previously), the book avoids drawing any conclusions about the companies and their successes and failures.
Insight, however, abounds from the quotes which appear on literally almost every page. The authors' access to the managers of the two companies is quite impressive; however, the book is little more than a narrative of what happened and doesn't really comment on how the principals felt that they could have improved on their performance or what lessons can be applied from their struggles to other businesses. In fact, the book talks more about how to build a PDA than a business.
The book will probably be regarded as the definitive history of the companies, but it really doesn't go far beyond that, and forces the reader who is looking to apply the lessons to search deeply within to extract the gold nuggets that are hidden throughout.
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Title: Crossing the Chasm by Geoffrey A. Moore ISBN: 0060517123 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $17.95 |
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Title: The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM by Kevin Maney ISBN: 0471414638 Publisher: John Wiley & Sons Pub. Date: 04 April, 2003 List Price(USD): $29.95 |
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Title: The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado by Paul Wiefels ISBN: 0066620554 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: Tao Te Ching by Stephen Mitchell ISBN: 0060812451 Publisher: Perennial Pub. Date: 01 October, 1992 List Price(USD): $8.95 |
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Title: The Innovator's Dilemma: The Revolutionary National Book That Will Change the Way You Do Business by Clayton M. Christensen ISBN: 0060521996 Publisher: HarperBusiness Pub. Date: 07 January, 2003 List Price(USD): $17.95 |
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