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Title: Shenson on Consulting: Success Strategies from the "Consultant's Consultant" by Howard L. Shenson ISBN: 0-471-00925-3 Publisher: John Wiley & Sons Pub. Date: June, 1994 Format: Paperback Volumes: 1 List Price(USD): $14.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Hard to Find, But More then Worth the Effort...
Comment: This is a fantastic book on marketing consulting and professional services. Unfortunately, Howard died shortly after the 1994 edition was released. As a result, I'm not certain that we can expect an update of this classic. However, whether or not a revised edition ever appears, this book is well worth searching out. Even in the age of the Internet, this book provides terrific insight into the strategies and tactics of marketing. The debate on fixed-project pricing versus time and expense pricing alone is invaluable and worth the cost of the book. Also recommend Shenson's "138 Quick Ideas to Get More Clients," Brody, D'Angelo, Kerley, and Zick's "Power Marketing For Consultants, C.J. Hayden's "Get Clients Now!" and, of course, Weiss' "Million Dollar Consulting". Overall grade: A/A-.

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