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Title: i-mode Strategy by Takeshi Natsuno ISBN: 0-470-85101-5 Publisher: John Wiley & Sons Pub. Date: 14 January, 2003 Format: Hardcover Volumes: 1 List Price(USD): $50.00 |
Average Customer Rating: 2 (1 review)
Rating: 2
Summary: Not a STAR product
Comment: I was eager to wait for this book initially, thought the book would given same information as what I had read on Nokia. The book is I-Mode strategy and I think not much strategy were discussed by the author.
I think Natsuno-san, is not "open" enough to discuss about I-Mode strategy.
The writings are basic about I-Mode and what the progress. This is not a worth purchase. I think the readers would more interested about how they build I-Mode at the beginning (not technical way) like the branding strategy, policy and etc. There is a lot of issue had not been discuss in the book.
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Title: The i-mode Wireless Ecosystem by Takeshi Natsuno ISBN: 0470859083 Publisher: John Wiley & Sons Pub. Date: 26 November, 2003 List Price(USD): $55.00 |
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Title: i-mode Crash Course by John R. Vacca ISBN: 0071381872 Publisher: McGraw-Hill Professional Pub. Date: 25 October, 2001 List Price(USD): $34.95 |
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Title: DoCoMo--Japan's Wireless Tsunami: How One Mobile Telecom Created a New Market and Became a Global Force by John C. Beck, Mitchell E. Wade ISBN: 0814407536 Publisher: AMACOM Pub. Date: September, 2002 List Price(USD): $25.00 |
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Title: Mobile Business Strategies: Understanding the Technologies and Opportunities by Jouni Paavilainen ISBN: 0201788985 Publisher: Addison-Wesley Pub Co Pub. Date: 09 May, 2002 List Price(USD): $36.99 |
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Title: i-Mode Developer's Guide by Paul Wallace, Andrea Hoffmann, Daniel Scuka, Zev Blut, Kyle Barrow ISBN: 0672321882 Publisher: Addison-Wesley Pub Co Pub. Date: 10 April, 2002 List Price(USD): $49.99 |
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