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Title: Collaborate to Compete: Driving Profitability in the Knowledge Economy by Robert K. Logan, Louis W. Stokes ISBN: 0-470-83300-9 Publisher: John Wiley & Sons Pub. Date: 11 July, 2003 Format: Hardcover Volumes: 1 List Price(USD): $34.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Collaborate to Compete - Change of a Business Paradigm
Comment: I really enjoyed reading "Collaborate to Compete." The book is written in an understandable and beautiful language - it reads like a good novel. The narrative just flows. Yet, it is down-to-earth and without unnecessary frills.
Since the current English of business borrows heavily from the "military language" and is full of war metaphors, I was afraid that it would be impossible to explain properly the idea of "collaborate to compete" and evoke a right Gestalt in the mind of the reader. However, the authors managed to overcome this obstacle by a very careful choice of expressions and metaphors, even create new ones. In my opinion that what is needed, if a paradigm shift from a "winner takes all" competition to "collaborate to compete" is to happen. Once we start talking and writing about business in a collaborative spirit and use "collaborative" metaphors, we will soon be "doing business by them."
I also like ractical models that enable creation of collaborative organizations. The book is an excellent guide for people with a collaborative mind and soul, who want to be successful in business and change the business culture accordingly.
Have a Happy and Collaborative New Year 2004,
Marek Swinder