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The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life

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Title: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
by Richard Florida
ISBN: 0-465-02476-9
Publisher: Perseus Books Group
Pub. Date: 30 April, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $27.50
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Average Customer Rating: 3.6 (35 reviews)

Customer Reviews

Rating: 4
Summary: Creative Class
Comment: Richard Florida's book, 'The Rise of the Creative Class', provides readers with some interesting ideas about economic and social growth. Throughout the book, Florida relates economic growth to creativity and diversity, without one, you may not have the other. In addition, he identifies 3 Ts as necessary for growth: technology, talent and tolerance. While planning for the future, cities no only have to look at economic development, but must look at the climate the city provides for the arts. Recently moving from South Dakota, one of the areas Florida describes as have high social capital but lacking economic growth, Florida's ideas about fostering an environment in which creativity thrives ring true. Economic development does not mean acquiring a chain restaurant, but it should include developing an authentic local environment that allows creativity to flourish.

Many criticize Florida's use of the Bohemian Index and Gay Index (however well it correlates to economic growth), citing the information does not apply to the majority of middle class Americans. The paperback edition of Florida's book contains a preface where the author points out that the creative environment is not limited to a city itself, but a region that allows people to live in the environment that suits them the best, i.e. Silicon Valley and San Francisco together provide an environment to growth. I do, however, find Florida's diversity ranking a bit lacking. Honolulu, one of the most diverse areas I have lived in, does not seem very diverse, because Asians and Pacific Islanders were considered as one racial/ethnic group.

Rating: 5
Summary: Rise of the Creative Class profiles
Comment: Richard Florida is one of the leading social techonomic cultural thinkers and authors of the current times, as important to his generation as Naisbitt (Megatrends, High Tech High Touch) and Porter (On Competition, Competitive Advantage) and Peters (Circle of Innovation, In Search of Excellence) were to theirs. Richard is also a rising star on the national lecture circuit, giving several hundred invited lectures a year.

Whether you are looking for personal insights into the culture and prospects for the region you are living in or moving to now, or you are working to enhance your own enterprises and community, this book is for you.

Florida has made a career out of understanding the socioeconomic chemistry that drives the knowledge age (creativity, expression, innovation, diversity, etc.) and communicating the dynamics to the rest of us in a fresh way. The Rise of the Creative Class embodies much of his research and insights into what makes some regions prosper in the knowledge age and others to wither.

One of the cities in my region, Albuquerque, fairs very well on Florida's creativity indices for cities its size (#1). His book helps guide me in my work to interweave commerce and culture in this region, to recognize our strengths and weaknesses, to recognize and celebrate the full spectrum of peoples and expressions in the region from the arts to technologies.

...

Bravo, Richard!

Rating: 4
Summary: Insightful!
Comment: The good news is, Richard Florida's book recognizes the growing economic and sociological impact of creativity. The bad news is that in just two years, it has lost some of its gloss. The collapse of the bull market, the popping of the dot.com bubble, the 9/11 trauma, each took some shine off of the creative economy, with its casual dress days, flexible schedules and free rides. But even though this appraisal occasionally sounds quaint, we believe that the book's faith in the transforming economic and social power of creativity, its broad view, and its excellent references and quotations make it worth recommending.

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