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Title: Road Warriors: Dreams and Nightmares Along the Information Highway by Daniel Burstein, David Kline ISBN: 0-452-27105-3 Publisher: Penguin Putnam Pub. Date: 01 September, 1996 Format: Paperback Volumes: 1 List Price(USD): $13.95

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Average Customer Rating: 4.5 (2 reviews)

Rating: 4
Summary: excellent book
Comment: Ok the book is now 'old' in that it was published in 1995, but you are not going to find anything better on the business of the 'information highway' (I know that term irritates people, but the point is that this book is about more than the just Internet, it is about the world the net is embedded within).

The book is about the business war over communication and transmission, that will effect everybody who uses the Internet or other 'new media', the massive mergers and collaborations which effect us all. It discusses High Definition TV, the video on demand problem, the fight over the phone business, stock market frenzy over 'information stock', the problems when so much money can be made by so few people, what happens to the 'middle class' etc. It is a call for us to think about the future based upon a fairly detailed consideration of what is happening now

some quotes:

"design and use of new technology necessarily entails contests over political power"

"companies.. are continuing to invest feverishly against the evidence of most market research and historical experience"

"one of the Digital Revolution's central laws is that the more uncertain one is about exactly how to profit from digital technology, the more lyrical one becomes in describing it"

"As the rate of new wealth creation fueled by digital technology rises, the number of people required to produce it is decreasing"

There are few books on the so called 'information revolution', which anyone interested in the subject will get something out of. This is a book for business, investors, academic analysts, politicians, and nearly everyone else.

Rating: 5
Summary: It¿s almost magic, in the sense that it drags you...
Comment: Road Warriors: Dreams and Nightmares Along the Information Highway by Daniel Burstein and David Kline, Plume/Penguin Book, $13.95. 1996 ISBN 0-452-27105-3 by Marcus Goncalves - [email protected] "Road Warriors: Dreams and Nightmares Along the Information Highway" by Daniel Burstein and David Kline is one of those books so embracing in its effort to describe a vivid, human-natured narrative of the road warrior personalities and strategies driving the digital technology revolution of our times that it almost challenges you to "pray" before you continue reading it. The book, has a bitter-sweet taste, funny but also sad, exciting but depressing, it gives us a leap of faith in the twenty-first century society but also portraits the leviathan of cultural clashes. It's almost magic, in the sense that it drags you onto an envision of the dominating forces shaping our future, the battle between net profit and net human identity, the gripping reality of where the information technology is taking us by condition... not opinion. Burstein and Kline's book elaborates on nothing new, but provides an entire new insight of facts, as the arguments presented are results of social-technocrats tragedies and casualties, elicited by incisive and informative headlines on Wired magazine, Hotwired and other Web-zines, not mentioning major news media. It debates on the "usability" of computer technology, which included video games and the human imagination as well as the PC versus the TV trend. It wonders over the dreams and nightmares of every road warrior, active or passive. It even discusses about Bill Gates and Microsoft's strategy, and the works of the government's proper role in light of the free market forces. Road Warriors is talking about a current reality, where most of the battles are still taking place, some not even started yet. The formed and severed alliances it describes are still in the process. The warriors of the information highway and the rest of us are optimistically heralding a new world order in the wake of the Information Age. For some, it may be another opportunity to grab the American dream, but it could also very well be a paradigm predicting a new, dangerous global conflict were disconcerting inefficient government policy, professional careers and family values will crash and burn, in Web time, through the effect of wires and chips. The rivalry of the Information Age warriors is replaced by the clash of civilizations. Just like Phoenix, the re-emerging information technologies on the Internet, the Web, Cybercash and I-phones, to name few, are reshaping new trends, new opportunities, new business, and consequently, a new cast of citizens, a new civilization: a Cyber one, that is. This does not mean that these events are always convincing. Here and there, as Burstein and Kline examine recent events, in light of the coming of the so called Digital Age, one suspects that they are interpreting the facts to suit the theory. Their book has plenty detailed examples of the advent of the Digital Age, including the social dimensions often excluded by technocrats. That's why so many love magazines like Wired, and so many hate it. For instance, will computers replace televisions in the living room, where the family will be gathered, as discussed in chapter eight, Smart TV, or a PC in Drag? The burgeoning increase of personal computers, usage of online networks and multimedia applications suggests that. Indeed Americans are spending more and more time in front of a computer. That much is true, but the theory has trouble with other features of the "infowar," like the deep transformation it will indicate in American social life, which realistically, as Burstein and Kline indicates, it will not happen in the foreseeable future. The idea hardly seems to matter to technocrats and road warriors, whatever their own faults (is it technology's fault?), which really were victims "of profound changes in the structure and internal life of Americans," as brilliantly discussed on the book, not merely a great ideal of Yankee ingenuity, entrepreneurial capitalism, and economic progress, as described by Burstein and Kline. For instance, the Silicon Graphics' former chairman, Jim Clark, statement that "computers and consumer electronics are going to be shared technologies," would have been very different if he had not found a new "Zion for his mass-market dream: the Internet." What exactly Jim Clark might have done differently so he wouldn't be so wrong on his assessment? Thus the Internet may be housing some 30 million users, the cable TV viewers amount to about 150 million in 63 million homes. Still, Burstein and Kline's grand concept of a PC in drag versus smart TV explains a good deal about the battle of giants like Tele-Communications, Inc., Microsoft, NTT (the giant Japanese telecommunication company) and their impact in the world these days, which would be difficult to explain without it. Stripped to its essence, paraphrasing Professor Donna L. Hoffman's words, of Vanderbilt University, the book's argument is this: The Information Age will tremendously affect society, in particular the American society. The book is dazzling in its scope of placing this global revolution in the historic context and grasp of the intricacies of contemporary global politics and consequent transformations following the Industrial Revolution. Readers not already familiar with issues driving the unprecedented promises of the Information Age might feel a bit overwhelmed with the conclusions the authors come to: America's society is growing more and more dysfunctional, in a process that is alienating families and individuals by canning the American people dreams onto digital fetishes serving the interests of few. As the authors write on Chapter 11, The Global Challenge, "the prosaic reality is that policy makers in every country, including United States, are continuing to make national decisions about the flow of global information based on their own interests." Past the after shock of a crude reality taking place at the myriad of the present Information Age, riding on the so called Information Super Highway, Road Warriors is a "must read" for everyone involved in this process, business and academic communities alike. It is also a call for society's conscience and active participation on this digital revolution. It is an alert of the danger and somewhat unavoidable fragmentation and decentralization of society in face of the clashes resulted of the "future shock" so well diagnosed by Alvin and Heidi Toffler back in the 70's. If we don't take Bustein & Kline very seriously, the clash of our civilization may start at our home.