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Title: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson ISBN: 0-452-26519-3 Publisher: New American Library Pub. Date: November, 1990 Format: Paperback Volumes: 1 List Price(USD): $13.95 |
Average Customer Rating: 3.8 (5 reviews)
Rating: 5
Summary: The Best Of The Guerrilla Series....
Comment: In other reviews I've classified this book as the "Greatest Hits" collection. Although this is the lowest cost book in the series, it condenses most (if not all) of the suggestions that have made the Guerrilla Series so popular. Since this book has been written primarily for small and medium sized business owners, much of what it contains may be basic for experienced advertising and marketing professionals. However, for the rest of us (business owners), the Series is a welcomed business partner. Highly recommended.
Rating: 1
Summary: Repackaged information.
Comment: It seems to me like Levinson barely put any effort into this book at all. There really is nothing new or groundbreaking in this book. To me, this was just a quick way for him to capitalize on his "Guerrilla Brand Name" to make an extra buck with recycled information. The concepts in this book were so basic, they were almost insulting. Maybe if you are 14 years old and have no prior entrepreneurial experience this is the book for you. I felt ripped off. I actually ended up throwing it away... Catchy title, but it does not deliver at all.
Rating: 3
Summary: kinda blah
Comment: This book is good but it isn't good enough. While the techniques and methods are relevant and work, they just aren't agressive enough for today's competitve market. Times are a-changin. Guerilla PR Wired is the book to read nowadays. Check it out; it's well worth the thirty dollars.
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Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson ISBN: 0395906253 Publisher: Mariner Books Pub. Date: 21 October, 1998 List Price(USD): $14.00 |
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Title: The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin ISBN: 0395700132 Publisher: Mariner Books Pub. Date: 19 November, 1994 List Price(USD): $19.00 |
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Title: Guerrilla Advertising by Jay Conrad Levinson ISBN: 0395687187 Publisher: Mariner Books Pub. Date: 08 June, 1994 List Price(USD): $14.00 |
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Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, Jill Lublin ISBN: 1580626823 Publisher: Adams Media Corporation Pub. Date: June, 2002 List Price(USD): $12.95 |
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Title: Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business by Jay Conrad Levinson ISBN: 0201328046 Publisher: Perseus Publishing Pub. Date: October, 1997 List Price(USD): $17.00 |
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