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Winning Through Intimidation

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Title: Winning Through Intimidation
by Robert J. Ringer
ISBN: 0-449-20786-2
Publisher: Fawcett Books
Pub. Date: 01 July, 1993
Format: Paperback
Volumes: 1
List Price(USD): $6.99
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Average Customer Rating: 4.39 (41 reviews)

Customer Reviews

Rating: 4
Summary: Funny as heck. Very sobering. Worth a good read or two.
Comment: I read this book years ago, and I'll never forget it. I just love Ringer's reference to attorney's with the "L" on their chest calling him "Legalman" aka "deal killer."

I think the title of the book is misleading in that it appears to be negative. I don't think anyone really believes that he is suggesting that we intimidate other people on our way to success, but from a defensive standpoint, it is important to understand that we are very often intimidated almost to the point of begging.

I particular liked the story (or was this in another of his books?) about the young attorney who was trying to collect a judgment against him by negotiating with Ringer for a reduced payoff of some kind. Ringer pointed out (not to the attorney!) that right next door, Ringer had more than enough cash on deposit in the bank to pay the judgment. All the attorney had to do was levy the bank account. This story and others point out, at least to me, that Ringer hates attorneys. I know a lot of people who agree.

I would recommend this book to people who negotiate on a regular basis. It's not about arm twisting as much as it is about preventing people from twisting your arm. Even if you don't negotiate on a regular basis, his summary of the different types of people is instructive. For an inexpensive paperback book, it's not a bad deal.

I'm giving it four stars for the great true stories he tells. I would say a lot of the material is original in that it comes from his experiences. I like that. I also give it a high rating because many of those stories are downright hilarious. I don't give it the highest rating because, well, intimidating people really isn't something I want to do anyway. But I'm sure the title sells a lot of books.

Rating: 5
Summary: Particularly relevant for Real Estate Professionals.
Comment: I am a real estate agent and after first reading this book my first reaction was to keep it a secret. I felt it was so powerful I did not want it in the hands of my competition or co-workers. I read the whole book 16 hours after buying it. When done, I knew his philosophy would earn me money. Ringer explains the personality types that try to screw others and how to handle these people. His view of business describes the playing field as a jungle where few have ethics in the 11th hour when it is time to cash in the chips. He is right and anyone who has not read this book is at a distinct disadvantage!

Rating: 1
Summary: All about hockey & horses
Comment: The adventures of the psuedonymous author are wholly fictional. Indeed, he was a mediocre real estate salesman. Worse yet, the approaches don't work.

See Donald Trump for a real-life counter-example

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