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Title: Social Communication in Advertising: Persons, Products and Images of Well-Being by William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill ISBN: 0-415-96676-0 Publisher: Routledge Pub. Date: 01 February, 2004 Format: Paperback List Price(USD): $27.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: A comprehensive book about advertising and results.
Comment: The three authors explore this fantastic/obscure world of advertisement. I am a marketing student, and my sociology teacher presented this book to me... immediatly I ordered in amazon.
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Title: Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress) by Judith Williamson ISBN: 0714526150 Publisher: Marion Boyars Publishers, Ltd. Pub. Date: March, 1994 List Price(USD): $14.95 |
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Title: Twenty Ads That Shook the World : The Century's Most Groundbreaking Advertising and How It Changed Us All by James Twitchell ISBN: 0609807234 Publisher: Three Rivers Press Pub. Date: 26 December, 2001 List Price(USD): $14.00 |
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Title: PR! by Stuart Ewen ISBN: 0465061796 Publisher: Basic Books Pub. Date: November, 1998 List Price(USD): $20.00 |
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Title: Can't Buy My Love: How Advertising Changes the Way We Think and Feel by Jean Kilbourne ISBN: 0684866005 Publisher: Free Press Pub. Date: 02 November, 2000 List Price(USD): $14.00 |
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Title: Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society by Michael Schudson ISBN: 0465000800 Publisher: Basic Books Pub. Date: August, 1986 List Price(USD): $27.00 |
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