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The Market Segmentation Workbook: Target Marketing for Marketing Managers

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Title: The Market Segmentation Workbook: Target Marketing for Marketing Managers
by Sally Dibb, Lyndon Simkin
ISBN: 0-415-11892-1
Publisher: International Thomson Business Press
Pub. Date: 22 February, 1996
Format: Paperback
Volumes: 1
List Price(USD): $42.99

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