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Title: Mastering Guerrilla Marketing : 100 Profit-Producing Insights That You Can Take to the Bank by Jay Conrad Levinson ISBN: 0395908752 Publisher: Mariner Books Pub. Date: 30 September, 1999 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.33
Rating: 3
Summary: less than impressed
Comment: ... You could have the most incredible life altering product and it won't mean anything if you don't market it properly. That's why I was so earger to read this book. It had gotten great reviews and it was talked about often but when I read it I was so disspointed. There was nothing novel or exciting about the advice given in this book; it was at times too general and too detailed to be of much use. After I had read Mastering Guerrilla Marketing, I read Guerrilla PR Wired by Michael Levine. This book was also highly recommended and I was slightly apprehensive. But I was pleased. The writing was sharp and intelligent, the advice was up-to-date and relevant, and the theories were right on target. Mastering Gerrilla Marketing tries but it comes up woefully short.
Rating: 5
Summary: Do you want to know more about how to market your Business?
Comment: Do you want to know more about how to market your business? If you are a manager, small or home business owner, you'll need this for your reference bookshelf. Jay Levinson, author of a series of these Guerrilla Marketing books, has compiled in this one everything you need to know about marketing your business the Right way. It covers all aspects of marketing including online marketing, direct response, media, and technology. Its broken down into easy to follow sections so you can take action today on promoting your business. He reveals profit-producing insights and then shows how to act on them. "Insights plus action equals success" I've already implemented some of the techniques for my business. Pick this one up today!
Rating: 5
Summary: Provides a Broader Picture of the Entire Marketing World!
Comment: Jay Conrad Levinson wrote Mastering Guerrilla Marketing to reinforce basic marketing principles that are necessary to carry out any kind of effective campaign. While there is certainly nothing new about the principles outlined in his book, Levinson's approach is fresh, focused, compassionate, and his methods of reinforcing them will spark the imaginations of his readers to help them generate their own creative marketing ideas!
Levinson addresses and expands upon the most critical areas of marketing: planning, weaponry, media, online marketing, direct response, people, attitudes, technology, economizing, creativity, and action. Each of these areas are discussed in a manner that results in positive reader response in areas of personal growth, learning, and changes in perspective that will make them more successful marketers!
This a book of action - marketing action. Readers will be challenged to re-evaluate their present marketing strategies and establish new ways of carrying out their efforts. This book offers readers plenty of encouragement to press on to meet their goals, it will generate enthusiasm to get them more involved in their work, it will forge determination to succeed, and it will help them see the broader picture of the marketing world. Highly recommended!
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Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson ISBN: 0395906253 Publisher: Mariner Books Pub. Date: 21 October, 1998 List Price(USD): $14.00 |
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Title: The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin ISBN: 0395700132 Publisher: Mariner Books Pub. Date: 1994 List Price(USD): $19.00 |
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Title: Guerrilla Advertising by Jay Conrad Levinson ISBN: 0395687187 Publisher: Mariner Books Pub. Date: 1994 List Price(USD): $14.00 |
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Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, Jill Lublin ISBN: 1580626823 Publisher: Adams Media Corporation Pub. Date: 2002 List Price(USD): $12.95 |
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Title: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson ISBN: 0452265193 Publisher: New American Library Trade Pub. Date: 1990 List Price(USD): $13.95 |
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