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Title: Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) by Jay Conrad Levinson ISBN: 0-395-90625-3 Publisher: Houghton Mifflin Pub. Date: 21 October, 1998 Format: Paperback Volumes: 1 List Price(USD): $15.00 |
Average Customer Rating: 4.5 (22 reviews)
Rating: 5
Summary: A Top Reference for Any Business Owner
Comment: This book is a great reference for any business owner seeking to really make the most out of their marketing budget. I used the data in this book and actually made miracles happen with it. The average industry expectations on marketing dollars is 5X the return invested. By applying the principles, strategies and bright ideas I learned in this book I managed to make a 12X return for every dollar invested, and that means a whole lot when you are a small business with not an unlimited budget! This book is very basic and useful, and the data Levinson provides is incredible. I learned so much about the actual nuts and bolts of the marketing industry with this text. It's brilliant, creative and imaginative. Expect to keep a pen and paper handy when you start to have all those bright ideas go off like church bells as you read. If you take this information and apply it to your business or activity, you can save yourself a great deal of experimentation and start out with the rocketing results first off.
Rating: 5
Summary: If You're in Business, You Need This Book.
Comment: Can I say it any stronger than that? I'm not one who's known for his irrational exuberance, but this is the book that started it all, and in its new edition it's still head and shoulders above all its many imitators.
If you haven't got a copy of "Guerrilla Marketing," get one. And hope that your competition isn't pouring through it for the third or fourth time.
Rating: 5
Summary: This is the real thing.
Comment: I read this in 1984 and again in 2004
Levinson is the guy. The real thing. The man. Stay away from Michael Levine - he is a copy cat.
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