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Title: Global Marketing Strategies by Jean-Perry Jeannet, H. David Hennessey, Hubert D. Hennessey ISBN: 0-395-87162-X Publisher: Houghton Mifflin College Div Pub. Date: 01 December, 1997 Format: Hardcover List Price(USD): $117.16

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Global Marketing Strategies Jeannet & hennessey
Comment: I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.

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