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Title: Guerrilla Marketing for the Home-Based Business by Jay Conrad Levinson, Seth Godin ISBN: 0-395-74283-8 Publisher: Mariner Books Pub. Date: 29 November, 1995 Format: Paperback Volumes: 1 List Price(USD): $14.00

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Average Customer Rating: 4.33 (3 reviews)

Rating: 3
Summary: bored, bored, bored
Comment: This book was completely outclassed by Michael Levine's Guerrilla PR Wired. Don't read anything else; it's a waste of time.

Rating: 5
Summary: Boost your business brain-power!
Comment: Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!

Rating: 5
Summary: A source of bountiful info on guerrila tactics in business
Comment: This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business

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