Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Jay Conrad Levinson ISBN: 0-395-68718-7 Publisher: Houghton Mifflin Company Pub. Date: 01 June, 1994 Format: Paperback Volumes: 1 List Price(USD): $14.00 |
Average Customer Rating: 4.25 (4 reviews)
Rating: 4
Summary: Good In Its Own Right, But...
Comment: "Guerrilla Advertising" is good in its own right, but is somewhat dissappointing when compared with the Author's "Guerrilla Marketing Weapons" book (which costs slightly less than "Guerrilla Advertising"). Based upon the reputation of the Guerrilla series of books, I ordered four of the books covering Advertising, Marketing and Public Relations. However, I soon found that "Guerrilla Marketing Weapons" was Levinson's greatist-hits volume. As good as the other books are (and they are good, very-good), they just don't offer much more than what Levinson provided in condensed form within "Guerrilla Marketing Weapons."
Bottom Line? Levinson's books are terrific. In fact, although the phrase is overused, I'd say they are "must buys" for the business owner -- particularly "Guerrilla Marketing Weapons." Overall grade: B+/A-
Rating: 3
Summary: more dinasours
Comment: This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure.
Rating: 5
Summary: Excellent book
Comment: Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
 |
Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson ISBN: 0395906253 Publisher: Mariner Books Pub. Date: 21 October, 1998 List Price(USD): $15.00 |
 |
Title: The Guerrilla Marketing Handbook by Jay Conrad Levinson, Seth Godin ISBN: 0395700132 Publisher: Houghton Mifflin Company Pub. Date: 01 November, 1994 List Price(USD): $19.00 |
 |
Title: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson ISBN: 0452265193 Publisher: Plume Books Pub. Date: 01 November, 1990 List Price(USD): $13.95 |
 |
Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, Jill Lublin ISBN: 1580626823 Publisher: Adams Media Corporation Pub. Date: 01 June, 2002 List Price(USD): $12.95 |
 |
Title: Guerrilla Marketing With Technology: Unleashing the Full Potential of Your Small Business by Jay Conrad Levinson ISBN: 0201328046 Publisher: Perseus Books Group Pub. Date: 01 October, 1997 List Price(USD): $17.00 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
